Choose events and what each one pays

• A saved campaign: see Create a product and a campaign.

1. 01

   Events you pay for, then Add an event

   On the campaign page, under Events you pay for, fill in Add an event:

   • What the user did: plain words, such as “Reached level 25”. It becomes the step’s name that publishers and their users see.
   • Event key (for your developer): fills itself from the name, as reached_level_25. Shorten it if you like, to level_25. Your server sends this exact key. It’s fixed once you choose Add event: to change it before approval, delete the event and add it again.
   • Name in your attribution tool (optional): only if a tool such as AppsFlyer or Adjust already names this event, for example af_purchase.
   • Payout per conversion (USD): what you pay each time, $0.01 or more.

   Choose Add event. Repeat for each event.

2. 02

   Put the events in order

   Drag an event, or use its arrows, then choose Save order. This is the order publishers see, so put them in the order a user reaches them.

3. 03

   Websites: choose the primary result

   A website campaign needs a Primary result: one once-per-user event, such as a sign-up, that its reports count as results.

4. 04

   Check it worked

   Each event shows its key and price, and starts as Awaiting test. Send a free test for each one, and it turns Verified: Send test events without being charged.

   Example, for Tidewater Putt by Tidewater Games:

   What the user did	Event key	Price
   Finished chapter 1	chapter_1	$0.60
   Reached level 25	level_25	$1.50
   Bought the starter pack	starter_pack_purchase	$4.00

You pay an event’s price when your server sends it as a live event, with a click ID that matches a tap, and we accept it as approved. The money comes off your balance at that moment.

• Once per user. Each event you add here is paid once per user. A second one for the same user comes back as duplicate and isn’t charged.
• Purchases and deposits. An event whose key contains purchase or deposit needs a transactionId on every live event, so the same order can’t be charged twice.
• Never charged: test events, events with no click ID, retries of an event we already have and events with a timestamp more than 48 hours away from when we receive them.

Retail and other brands that pay a percent of each purchase or sale can run here too. The campaign page prices events in dollars, so tell us what you pay and our team sets the campaign up with you.

Whichever way you pay, publishers choose what they run. An offer that doesn’t let them make money won’t get traffic.

Editing an event keeps its Verified status, so you don’t need to test it again.