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Campaigns

Build a campaign in four steps.

Add your app or website, list the steps you'll pay for, test each one for free, then submit it for review. While it runs, a new price goes live at once.

Test events are free. Verify each required event before you go live.

01

Add your app

Pick the product and where people land: your store listing, or store search for a term you choose. Websites work too.

Back to campaigns

New campaign

Product

  • Harbor Blocks iOS
  • Harbor Blocks web Web

Where people land

Store listingPeople land on your app's store page.
Store search (keyword)People search the store for your term and pick your app.
Continue
02

List what you'll pay for

Name each step in plain English and set its price. We suggest the event key your server sends.

Back to campaigns

Harbor Blocks · Level 10, US

Tidewater Games · iOS · Store listing

Events you pay for

Name each step in plain English. Your server sends its event key.

  1. Completed tutorial key: completed_tutorial $1.50
    Awaiting test
  2. Reach level 10 key: level_10 $5.00
    Awaiting test
03

Test each step

Press Send test, or send the event from your server with test set to true. Tests are never charged.

Back to campaign

Harbor Blocks · Level 10, US

Tidewater Games · iOS · Store listing

Event logs

Ingested events for this campaign. Test events are marked and not billed.

2 of 2 required verified
TimeEventStatusPayout
2:06 PMcompleted_tutorialTestapproved$1.50
2:07 PMlevel_10Testapproved$5.00

Payout shows the step's price. A test is never billed.

04

Add funds and submit

Verify every required step, choose how you'll send us data, have $50 in your balance, then submit. We review it before it goes live.

Back to campaigns

Harbor Blocks · Level 10, US

Tidewater Games · iOS · Store listing

  1. Setting up
  2. 2 In review
  3. 3 Live
  • Add what you'll pay for2 events added
  • Verify it works2 of 2 required verified
  • Choose how you'll send us dataYour server
  • Add fundsBalance ready (min $50)
Submitted. Our team reviews it before it goes live. In review

01While it runs

Edit a live campaign without stopping it.

Each kind of change has its own rule. Price, name, destination and step edits never take the campaign offline.

A new price
Goes live straight away. No review needed.
Name, destination or a step's details
Wait for our review. The campaign keeps running as it was until we approve them. Steps can't be added or removed once a campaign is approved.
Pause and resume
Yours, from the campaign page. Resuming needs enough balance for your cheapest paid step.

Harbor Blocks · Level 10, US

One example day: each change, and what it did

  1. 2:06 PM Reach level 10: $5.00 to $6.00 Price change Live now
  2. 2:14 PM Name: Harbor Blocks · Reach level 10, US Name change In review, still live
  3. 3:02 PM Campaign paused You Paused
  4. 3:40 PM Campaign resumed You Live
  5. 9:18 PM Balance below the cheapest paid step Automatic Paused
  6. 9:31 PM Funds added, campaign resumed You Live

02Keyword campaigns

From a search term to a matched install.

People tap your offer, search App Store or Google Play for your term and pick your app themselves. When the app first opens, we match the install to the tap.

  1. 01

    Pick a search term

    The campaign names one term people will type, such as harbor blocks.

  2. 02

    They find your app

    A tap opens a page with your icon and exact name, then App Store or Google Play search.

  3. 03

    We match the install

    When a new user first opens your app, your server calls us once and we match the open to the tap.

  4. 04

    We record your rank

    Your rank for the term in US store search, once a day, while the campaign runs.

Find Harbor Blocks

We'll open the App Store. Find Harbor Blocks, then download and open it.

Continue to App Store

Look for this icon. The exact name is Harbor Blocks.

iOS

Current
#20
Best
#20

Android

Current
#13
Best
#13

Tracking harbor blocks

Example rank for the search term harbor blocks, US store search. The campaign started on 14 October; iOS was #88 that day and #20 on 29 October. Android was #30 that day and #13 on 29 October. #1 #25 #50 #75 #100 Oct 9Oct 13Oct 17Oct 21Oct 25Oct 29 Not tracked before the campaign starts Campaign start Example rank for the search term harbor blocks, US store search. The campaign started on 14 October; iOS was #88 that day and #20 on 29 October. Android was #30 that day and #13 on 29 October. #1 #25 #50 #75 #100 Oct 9Oct 19Oct 29 Not tracked Campaign start

iOS Android

Example daily rank for harbor blocks, US store search
DayiOSAndroid
Oct 9Not tracked yetNot tracked yet
Oct 10Not tracked yetNot tracked yet
Oct 11Not tracked yetNot tracked yet
Oct 12Not tracked yetNot tracked yet
Oct 13Not tracked yetNot tracked yet
Oct 14#88#30
Oct 15#74#29
Oct 16#66#28
Oct 17#62#26
Oct 18#57#25
Oct 19#51#23
Oct 20#47#22
Oct 21#44#21
Oct 22#38#20
Oct 23#35#19
Oct 24#31#18
Oct 25#29#17
Oct 26#26#16
Oct 27#24#15
Oct 28#22#14
Oct 29#20#13

We measure rank. We don't promise to move it.

Your first campaign starts with a free test.

Set it up, verify every step, then add funds when you're ready to submit.

Test events are free. Verify each required event before you go live.