Offerwalls
How the two offerwalls compare for app developers and advertisers, and a third option with a public offer API that needs no SDK.
Choose Tapjoy if
you want an SDK wall with named reward controls, like a geo multiplier and tiered exchange rates.
you want multi-reward and daily-reward game campaigns with per-app bids, run through Unity.
Choose Digital Turbine if
you use FairBid, or want content filters per placement, such as a survey-only wall.
you want to sign up yourself and bid and block per app, or run web lead, survey or trial offers next to app installs.
Choose if
you want offers in your own UI from public API docs, or a Hosted Offerwall link, with no SDK required.
you want to test each event free before you spend, start from a $50 balance and see each channel's cost under a code.
Sign-up is by request. We reply by email.
Test events are free. Verify each required event before you go live.
01Side by side
Rows for
| For publishers | Tapjoy | Digital Turbine | this is us |
|---|---|---|---|
| How you add it | An SDK for iOS, Android, Unity, Flutter or React Native, or a web wall link.12 | The wall inside the DT FairBid SDK; a REST API through your account manager; an iOS web wall.345 | No SDK needed: the Offer API, the Top Offers Feed, a Hosted Offerwall link or Offer Links. Offer API |
| Offers in your own UI | Not listed publicly (as of 29 Oct 2026). Its web integration renders Tapjoy's own wall.6 | Yes, by REST API, with docs from your account manager.4 | Yes, with public API docs. Developer docs |
| Getting started | Add your app in the Tapjoy Offerwall monetization dashboard, then create a currency and placements.7 | DT Console with a confirmed account, and an app approved in the stores.8 | Request access. Our team reviews each publisher, and there's no deposit. |
| Reward controls | Geo multiplier, tiered exchange rate, currency sales.9 | Content filters per placement, including survey-only walls.10 | Your currency's name and rate on the Hosted Offerwall. |
| Postbacks | A currency postback is part of the web wall setup.11 | A server-side reward call, retried up to 10 times.12 | Signed with HMAC‑SHA256 and never sent unsigned. Reversals arrive as postbacks too. Signed postbacks |
| For advertisers | Tapjoy | Digital Turbine | this is us |
|---|---|---|---|
| What you pay for | Completed offers or events.913 | Completions at your bid, split per event on multi-reward campaigns.14 | Each event you priced, when your server reports it and we can tie it to our click. How advertisers pay |
| Price range | $0.20 to $100 per event; more with approval.13 | Not listed publicly (as of 29 Oct 2026) | The price you set per event, or a percent of each sale. |
| Getting started | A sales form. Your account manager adds you to the self-serve list.915 | Self-serve sign‑up. DT approves the account.16 | Self-serve sign‑up. A $50 prepaid balance to submit; we review each campaign. |
| Offer types | Multi-reward CPE, daily rewards CPE, cost per action.9 | App installs and in-app actions, plus web types such as leads, surveys and free trials.17 | App and website events you define. |
| Control by source | Per-app bids, plus a publisher app allowlist and blocklist you send Unity's review team.1318 | Per-app and per-country bids, per-app metrics and blocklists for apps and publishers.1920 | Cost and results per channel under a code. Report one and our team reviews it. Channel reports |
| Testing before spend | Not listed publicly (as of 29 Oct 2026) | Not listed publicly (as of 29 Oct 2026) | Free test events. Each required event must show Verified before you submit. |
| Minimum spend | Not listed publicly (as of 29 Oct 2026) | Not listed publicly (as of 29 Oct 2026) | A $50 balance before you submit a campaign. Deposits are non‑refundable. |
Accurate as of 29 October 2026. Facts about Tapjoy and Digital Turbine come from their own public pages, numbered in the sources. Terms change, so check each source before you decide.
02The two you searched
Tapjoy is a rewarded offerwall that Unity now owns: ironSource bought it in January 2022, and Unity merged with ironSource that November.2122 Publishers add the wall by SDK or as a web link.12 Advertisers pay when a user completes an offer, with bids from $0.20 to $100 per event.913 Publishers can set a geo multiplier and tiered exchange rates for their currency.9
Their site, unity.com/products/tapjoy (opens in a new tab)Part of Unity, through the ironSource merger.22
Digital Turbine runs DT Offer Wall, from its purchase of Fyber in May 2021, next to a business that puts apps on phones through carriers and phone makers.23 Publishers get the wall inside the DT FairBid SDK, or a REST API through an account manager.34 Advertisers can sign up in its ACP Edge dashboard, and bid and block per app.161920
Their site, digitalturbine.com (opens in a new tab)Bought Fyber, the source of DT Offer Wall.23
Unity owns Tapjoy: ironSource bought it in January 2022, and Unity merged with ironSource in November 2022.2122 Digital Turbine owns DT Offer Wall, which came with its purchase of Fyber in May 2021.23
03Head to head
Tapjoy ships SDKs for five platforms and a web wall you open as a link on a site, in an iframe or in an app webview.12 Digital Turbine puts its wall inside the DT FairBid SDK, with a REST API for your own UI whose docs come from an account manager.34
AffiliateOS needs no SDK. Pull offers from the Offer API or the ranked Top Offers Feed, with public docs, or open a Hosted Offerwall link with your user's ID.
Bottom line
All three can run without an SDK. Only our offer API docs are public; Digital Turbine's come from an account manager, and Tapjoy's web wall renders its own UI.
Tapjoy names its controls after what they do: a geo multiplier for the exchange rate by country, tiered exchange rates and currency sales.9 Digital Turbine filters what each placement shows, down to a survey-only wall.10
On the AffiliateOS Hosted Offerwall you set your currency's name and how much of it a dollar buys. Rewards show to your users in that currency.
Bottom line
Tapjoy builds a geo multiplier and tiered rates into its wall, and Digital Turbine filters each placement. On ours you set the currency's name and rate.
Digital Turbine calls your reward endpoint and retries up to 10 times until it gets a success.12 Tapjoy's web wall setup includes a currency postback.11
Every AffiliateOS postback is signed with HMAC‑SHA256 over the full URL, and without an active secret we don't send one. A reversal arrives as its own postback, with a reason when we have one.
Bottom line
Check a signature on every credit, and get reversals pushed to you.
Tapjoy says you pay when a user completes an offer.9 Digital Turbine bills completions at your bid, and on multi-reward campaigns you split that bid across events.14
AffiliateOS also charges per event: the price you set, when your server reports it and we can tie it to one of our clicks.
Bottom line
All three bill on completion. Per-event pay isn't the difference here.
Digital Turbine lets you bid per app and per country, sort metrics per app and block apps and publishers yourself.1920 Tapjoy lets you bid per app,18 and you can send Unity's review team a publisher app allowlist and blocklist with your ad set.13
AffiliateOS shows cost and results per channel under a code instead of the publisher's name. You can report a channel and our team reviews it; you can't block one yourself.
Bottom line
Only Digital Turbine documents a block tool you run yourself. On Tapjoy the list goes through Unity's review. Ours shows what each channel cost, and our team reviews what you report.
Neither publishes a current reach figure for its offerwall, as of 29 October 2026, and both are larger than us. Digital Turbine also reaches people on the device itself, through carriers and phone makers.23
AffiliateOS reaches rewarded apps, offerwalls and sites we approve.
Bottom line
Their reach is larger. If reach decides it, start with them.
04Worked example
Live US install offers from our public Top Offers Feed, each with its payout in dollars.
Sign-up is by request. We reply by email.
04Worked example
A channel report in AffiliateOS: conversions, spend and cost per conversion for each source, under a code instead of a publisher's name.
Test events are free. Verify each required event before you go live.
05The honest part
AffiliateOS fits if
Tapjoy or Digital Turbine fits better if
AffiliateOS fits if
Tapjoy or Digital Turbine fits better if
06Running both
Your existing postbacks stay live. Nothing you run today changes.
Tell us about your app or site and its users. We reply by email.
The Offer API, the Top Offers Feed, a Hosted Offerwall link or Offer Links.
Your current links, walls and postbacks stay where they are.
Your Tapjoy or Digital Turbine campaigns, attribution tool and postbacks stay as they are.
Create a campaign, price one event and send a free test until it shows Verified.
Run both and compare what each event cost you, in your own reports.
07Questions
Which side of the wall you're on decides this one.
For publishers: choose Tapjoy if you want an SDK wall with named reward controls, like a geo multiplier and tiered exchange rates. Choose Digital Turbine if you use FairBid, or want content filters per placement, such as a survey-only wall.
For advertisers: choose Tapjoy if you want multi-reward and daily-reward game campaigns with per-app bids, run through Unity. Choose Digital Turbine if you want to sign up yourself and bid and block per app, or run web lead, survey or trial offers next to app installs.
No. They're separate companies' products: Tapjoy belongs to Unity, and Digital Turbine runs its own wall, DT Offer Wall.
Unity, as of 29 October 2026. ironSource bought Tapjoy in January 2022, and Unity completed its merger with ironSource on 7 November 2022.
Yes. Digital Turbine bought Fyber in May 2021, and DT Offer Wall comes from that purchase.
Not always. Tapjoy has a web offerwall you open as a link on a site, in an iframe or in an app webview.
No. Use the Offer API, the Top Offers Feed, a Hosted Offerwall link or Offer Links, where our team picks offers and sends the links.
The install. A game offer paid per install pays you once, at install, and later steps reward the player. Offers paid per event list what each step pays.
Yes. Tapjoy and Digital Turbine bill completed offers or events, and AffiliateOS charges each event you priced when it arrives.
Digital Turbine documents a Blocked Apps Tool you run yourself. On Tapjoy you can send Unity's review team a publisher app allowlist and blocklist with your ad set.
Read on 29 October 2026, unless a source shows a later date. Numbers match the markers in the table and the text.
Business Wire
ironSource completes acquisition of Tapjoy (opens in a new tab)Checked 29 Oct 2026 Page dated 10 Jan 2022
ironSource, SEC filing (6-K)
Unity and ironSource complete merger (opens in a new tab)Checked 29 Oct 2026 Page dated 7 Nov 2022
Digital Turbine, SEC filing
Annual report (10-K), fiscal year to 31 March 2026 (opens in a new tab)Checked 29 Oct 2026
We read each company's own public pages on 29 October 2026: pricing pages, docs, help centers and terms, plus SEC filings where a company files them. We compared what each offers the same kind of buyer at list terms. We didn't use custom quotes, review sites or anything told to us privately. Facts about AffiliateOS come from our product as it runs today, explained in our developer docs.
Tapjoy and Digital Turbine are trademarks of their owners. AffiliateOS is not affiliated with, endorsed or sponsored by either company. If something here is wrong or out of date, email hello@affiliateos.ai and we'll correct the page and its date.
Advertisers start a campaign and test each event free. Publishers request access, and we reply by email.
I run an app or site
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I'm buying installs, sales or in-app events
Test events are free. Verify each required event before you go live.
