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  • Incentivized traffic. Users who complete an offer in exchange for a reward from the app they found it in.What is incentivized traffic?

A game offerwall that shows every step in gems.

Players earn your soft currency by trying other games. We host and update the wall; you open it from your store tab.

Sign-up is by request. We reply by email.

Who it's for

For games with a soft currency.

  • Your game has a soft currency Gems, coins or energy that players earn and spend.
  • Not every player buys gems The wall gives them another way to earn. Advertisers pay for the install and you credit the gems.
  • You can open a link or an iframe From a store tab or a button. A webview works on iOS and Android.

Not you? Buying installs for your own game? See mobile games for advertisers

How it works

Set the rate once, then leave it.

  1. Name your currency and its rate

    Gems, 500 to the dollar and the share of each payout players see. The rate changes what players read, never what we pay you.

  2. Open it from your store

    Use the link or the iframe snippet with the player's ID as uid and their country as country. On iOS and Android it opens in a webview.

    Launch link
    /w/owapp_7f3a21
      ?uid=u_48213
      &country=US
      &source=ios
    IDs and amounts are examples from our fictional world.
  3. Credit gems from the postback

    On the Hosted Offerwall, revenue is what you earned, and payout and user_payout are the player's reward in dollars. Multiply by your rate to get gems.

    Postback to your server
    GET https://api.yourgame.example/afos/postback
      ?action_id=act_5m02
      &sub_id=u_48213
      &offer_id=aff_hb40
      &status=completed
      &revenue=4.20
      &payout=2.10
      &user_payout=2.10
      &placement=offerwall
      &verifier=8b1d40c2e9fa
    IDs and amounts are examples from our fictional world.

Read the offerwall embed guide

Launch link
/w/owapp_7f3a21
  ?uid=u_48213
  &country=US
  &source=ios
IDs and amounts are examples from our fictional world.
Postback to your server
GET https://api.yourgame.example/afos/postback
  ?action_id=act_5m02
  &sub_id=u_48213
  &offer_id=aff_hb40
  &status=completed
  &revenue=4.20
  &payout=2.10
  &user_payout=2.10
  &placement=offerwall
  &verifier=8b1d40c2e9fa
IDs and amounts are examples from our fictional world.

What your players see

Twelve steps, one paid install.

Harbor Blocks runs from install to level 40. Your wall shows every step in gems. Switch on who pays to see which step pays you.

Paid to you
$4.20
once, at install
Paid to the player
6,400 gems
across 12 steps, in your currency

Who pays for each step

Show who pays
Pays you $4.20, once, at install Player reward in gems, $0 to you
We pay you $4.20 at step 1. Steps 2 to 12 earn the player 5,350 gems, which you credit; we pay you $0 for them.

Game offers paid per install pay you once, at install. Later steps earn the player the reward listed on the offer, which you credit. Event-paid offers list what each step pays instead.

Money

What you get paid for.

Install offers pay you once, at install; later steps carry a player reward we don't pay you for. Event-paid offers list what each step pays.

Pay shapes that fit

Pay per install (CPI)
Most game offers. One payout when the advertiser's tracker confirms the install.
per install
Pay per event
Some games pay on a level or a purchase. Each step's price is on the offer.
per step
Later steps on install offers
Player rewards listed on the offer, which you credit in your currency. We don't pay you for them.
$0 to you

See the payout math Estimate your revenue

Live now, in these categories

  • Monopoly Go Games · iOS $9.49 per install
  • RAID: Shadow Legends Games · iOS $8.82 per install
  • Travel Town Games · iOS $5.89 per install
  • MU: Dark Epoch Games · iOS $5.25 per install
  • Viking Rise Games · iOS $4.46 per install
  • Doomsday: Last Survivors Games · Android $4.20 per install
Install offers from the public Top Offers Feed. US offers, payouts in dollars.

Tracking and money

Tracking and money work the same everywhere.

One conversion, in order: your user's tap, our click record, the advertiser's confirmation, then a signed postback to your server.

  1. Tap u_48213
  2. Click clk_7Q2f81
  3. Conversion advertiser confirms
  4. Postback signed
  5. Your server 200 OK
  • Click Tracking

    Every tap is recorded with your user's ID and up to ten of your own values, sub1 to sub10.

    How clicks are tracked
  • Signed postbacks

    Each one carries an HMAC-SHA256 verifier made with your secret. Without a secret, we don't send.

    How postbacks work
  • Fraud Defense

    Suspect installs are held, unpaid, until reviewed. Traffic Quality lists the users we reject, with the reason.

    How fraud checks work
  • Reporting

    Trace any conversion from tap to your server, or download every conversion as a CSV.

    How reporting works

Before you start

Rules for game walls.

What's allowed, what's yours to handle and where we say no.

  • Allowed

    Rewarding players with your currency for finishing offers.

  • Your job

    App store review. Read Apple's App Store guideline 3.2.2 before you ship a wall on iOS.

  • Limit

    In the portal you set the currency name, rate and player share; the headline and legal links are set through the API. The wall looks the same for every publisher, and one rate applies to every player: no rates by spend level and no limited-time bonus rates.

  • Default

    Competing rewarded apps are left off your wall.

Questions

What game studios ask.

Something else? Write to hello@affiliateos.ai and we reply by email.

How does a game earn from an offerwall?

Advertisers pay for what players do on your wall, and we pay you in dollars. A game offer paid per install pays you once, at install, and later steps reward the player. Event-paid offers list what each step pays. See the payout math.

Do I need to add a library to my game?

No. The wall is a web page: open it with a link, in an iframe or in a webview. Fill in the player's ID and it works.

Can paying players get a better rate?

Not today. One rate applies to every player on the wall.

Do players see every step before they install?

Yes. The offer page lists each step and its reward in your currency, so a player knows what level 40 is worth before they start.

Who pays the rewards for later levels?

You do, in gems. On games paid per install, we pay you once, at install. Each later step sends a postback with revenue=0 and the reward listed on the offer in user_payout, so you can credit the gems. Over a long ladder those rewards can add up to more than the install paid you, as in the Harbor Blocks example above. See the payout math.

Can I keep a rival game off my wall?

Yes, once offer blocking is on for your account: block it from your offer list and it leaves your wall too. Ask us to switch it on.

Are offerwalls allowed on iOS?

Apple decides that in app review, and passing it is your job. Read Apple's App Store guideline 3.2.2 before you ship a wall on iOS: it says an app can't force users to download other apps to use it. What is an offerwall?

Give free players a way to earn gems.

Sign-up is by request. We reply by email.