What is an offerwall?
An offerwall is a screen inside an app or website that lists offers, such as installing a game or signing up for a service. A user finishes one and earns a reward in that app's own currency. The advertiser pays for the finished action.
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An offerwall has three parties. The advertiser pays for an action. The app shows the offer to its users. The user does the action and gets a reward.
Example: Tidewater Games wants installs of Harbor Blocks, a puzzle game. Pebble Rewards lists it on its wall. Player u_48213 taps it on an iPhone in Texas at 2:06 PM, installs it and opens it. The install pays Pebble Rewards $4.20, and Pebble Rewards credits the player 1,500 pebbles.
Walls usually list a few kinds of offer: app installs, levels inside a game, sign-ups, free trials and purchases. The harder the action, the bigger the reward tends to be.
| Offerwall | Rewarded video | |
|---|---|---|
| What the user does | Finishes an action, such as reaching a level | Watches an ad to the end |
| How long it takes | Minutes to weeks | Seconds |
| Who picks | The user chooses from a list | The app shows one ad |
| What the advertiser pays for | The confirmed action | Usually the ad view |
Many apps run both: video for small, frequent rewards and a wall for the big ones.
A hosted wall is a page someone else builds and keeps current. You open it with your user’s ID and you’re live. Your own screen takes engineering, because you draw the list from an API, but every pixel matches your app.
The Hosted Offerwall is a wall we host: add your user’s ID to one link, iframe or webview, and conversions arrive on your usual postback. Teams that want their own screen use the Offer API. Game offers paid per install pay the publisher once, at install; later steps reward the player. Setting one up: Add the wall to an iOS, Android or React Native app.
Questions
Are offerwalls allowed on iOS?
Apple's rules decide that, and store review stays your job. Read App Store guideline 3.2.2 before you submit: when we checked on 30 October 2026, item (i) covered interfaces that display third-party apps like the App Store, and item (x) covered forcing users to download other apps to use yours. Guideline 5.1.2(i) says a reward can't depend on a user turning tracking on.
Who pays for the rewards?
The advertiser pays for the finished action. The app that shows the wall earns from it and credits its user in its own currency.
How does the app know a user finished an offer?
The advertiser's tracking confirms the action, and the wall's provider sends the app's server a postback carrying the user's ID. The app credits the user from that.