Publisher revenue calculator
Estimate your affiliate revenue from clicks and EPC.
See what your clicks could add up to. Change the numbers and the estimate follows.
Your assumptions
Clicks you send to affiliate offers each day.
EPC is your total earnings divided by total clicks.
Estimated monthly revenue
USD a month, based on 30 days
Estimate- Daily
- $2,400
- Annualized
- $864,000
An estimate, not a promise. The starting values are examples, not typical results. Actual earnings depend on your offers and traffic.
The math is simple
No black box. Just your numbers.
Use your own EPC to model a scenario. If you don't have it yet, try a few values to see how offer performance changes the result.
The monthly estimate assumes the same daily clicks and EPC for 30 days. Annualized revenue is 12 of those months. These figures are before your own costs, player rewards and reversed conversions.
The two numbers
What clicks and EPC mean.
Clicks
A click is one tap on a tracking link for an offer. Count only what you send to offers, not page views, app opens or email sends: someone who never taps an offer adds nothing to this estimate.
EPC
EPC means earnings per click: what you earned, divided by the clicks that earned it. Example: if one click in 10 becomes a $4.20 install, your EPC is $0.42.
Why EPC and not a payout
A big payout on an offer few people complete can earn less per click than a small one that many complete. EPC shows both in one number.
Compare like with like
An EPC from US game installs says little about one from sign-ups in another country, so line up the same dates, countries and kind of offer.
Questions about the estimate.
How do I work out EPC?
Divide your earnings by your clicks over the same dates. Example: $2,400 earned on 2,000 clicks in a day is an EPC of $1.20. On AffiliateOS, your Dashboard shows earnings and clicks for the dates you pick.
Why are my numbers different?
This is an estimate. It holds clicks and EPC flat for 30 days, and real traffic moves from day to day. Payouts change and offers stop running. It also leaves out your own costs, player rewards and reversed conversions. A game offer paid per install pays you once, at install, so later steps add nothing to your EPC.
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