Reference Network
What your publishers can and can't see
Your publishers see each offer they can run, with the advertiser’s brand, its targeting and what each step pays them, and reports on their own traffic. They never see what an offer pays your network, your margin, other publishers’ numbers or where a marketplace offer comes from.
See also: Run your own affiliate network
On this page
| What | Details |
|---|---|
| Each offer | The advertiser’s brand name, the offer’s title, description and images, categories, platforms, countries and how it’s tracked |
| What it pays them | Each step’s payout at their own rate, in USD. Where an offer sets a player reward, they see that too. |
| Their tracking link | Ready for their user’s ID in sub_id |
| Their own reports | Reporting (Offer Performance, Offer Health, Flight Recorder, Advertiser Health and Traffic Quality) and Conversions, for their own clicks, conversions and earnings |
| Their postbacks | A postback to their own URL for each of their conversions, with their payout |
| What | Why it matters to you |
|---|---|
| What the offer pays your network | Every amount they get is already at their rate |
| Your margin | The difference between the two never appears on their side |
| Where a marketplace offer comes from | No supplier name, upstream offer ID or source on any offer, report or postback |
| Other publishers | Each publisher’s reports cover its own traffic only |
On your own direct offers they do see the advertiser’s brand name, because it’s part of the offer.
| Advertiser | What they see |
|---|---|
| An advertiser on the marketplace | Your publishers’ traffic as channel codes, with conversions and spend for each. Never your network’s or your publishers’ names. |
| An advertiser you connect to one of your direct campaigns | Your network’s name, and the campaign’s conversions, spend and reversals. Your publishers stay channel codes. Never your publisher payouts or your margin. |
A channel code is different for each advertiser, so two advertisers can’t compare notes on the same publisher.
How the money moves between the advertiser, your network, your publisher and the player: How money moves.
Postback. A request we send to your server when a conversion happens, so you can credit the user.What is a postback?
Masked channel. A traffic source shown to an advertiser under a code instead of the publisher's name.What is a masked channel?