Where incentivized traffic runs on AffiliateOS

For the definitions, read what incentivized traffic is and the non-incentivized section.

If you reward your users, show offers on the Hosted Offerwall or your own offer screen, and credit the player’s reward from each postback. user_payout is that reward in USD; convert it to your currency.

If you don’t reward your users, you run a site, a newsletter or a media buy, so start with Offer Links. Our team picks offers that accept traffic with no reward, sends you a tracking link for each and posts new ones in your Slack channel. Two rules:

• Don’t add a reward of your own to an offer you got for non-incentivized traffic. Offers that don’t allow it are covered by section 4 of the terms.
• Ask us to hide user rewards. Our team can turn off user-reward amounts in your portal and exports, so your team sees only what you earn.

In rewarded apps and offerwalls, the player finishes your events to earn the publisher’s currency, so an easy first step is often done for the reward alone. Deeper steps show you who stays.

• You set what each event costs you. The reward a player sees is set on the publisher’s side.
• You pay per event, never per click. An event is charged only when it matches a tap on your campaign.
• Put your money on the steps that matter. Track an easy first step at a low price, and pay more for a level, a sign-up or a first purchase. Launch your first campaign shows an example ladder.