> AffiliateOS Help Center. Index of every article for AI tools: https://www.affiliateos.ai/help/llms.txt

# Create a product and a campaign

Advertiser campaigns · For advertisers · Updated 30 October 2026
Web version: https://www.affiliateos.ai/help/campaigns/create-product-and-campaign

Choose **New campaign**, add your app or site as a product, then name the campaign, pick its countries and where taps land, and save. The campaign's own page then walks you through events, tests, funds and submitting.

## Before you start

- Your app's App Store and Google Play links, or the public HTTPS address of your site.
- The name people know your app or site by. It becomes the offer title publishers' users see.

## Steps

### Campaigns, then New campaign

Open **Campaigns** and choose **New campaign**. The form has two parts: **Product**, then **Campaign**.

### Add your product

Choose **Existing product** to reuse one, or **New product** to add it:

- **Product name**: your app's or site's name.
- **Product type**: **Mobile app** sends users to the App Store or Google Play. **Website** sends them to your HTTPS landing page. A website can't share a product with an app.
- For an app, pick **iOS**, **Android** or both, and paste the **App Store URL** and **Google Play URL**.
- For a site, paste the **Website URL**. It must be a public HTTPS address, and it becomes the default landing page for new campaigns.

Choose **Continue**.

### Set up the campaign

- **Campaign name (shown to users)**: the offer title people see in publishers' apps. Use your public app name, not an internal label.
- **Countries (comma-separated ISO)**: it starts as `US`. List the countries you want, such as `US, CA, GB`, or clear the field to run in every country.
- **Destination**, for an app: **Store listing** sends people straight to your store page. **App Store search (keyword)** sends them to a store search for a **Search term** you choose, up to 80 characters, where they find your app themselves. Either way, installs are matched back to the campaign.
- **Campaign landing URL**, for a site: where people land after a tap. It must be a public HTTPS address.
- **How will you report conversions to AffiliateOS?**: **Your server posts to AffiliateOS**, or **Your attribution tool posts to AffiliateOS** if you already use AppsFlyer, Adjust or a similar tool. You can change this later.

Example for Tidewater Games: product Tidewater Putt, iOS and Android, campaign name Tidewater Putt, countries `US, CA`, destination **Store listing**.

### Save & open setup

Choose **Save & open setup**. The campaign opens on its own page in **Setting up**: nobody can see it yet.

### Check it worked

The campaign page shows a launch checklist: **Add what you'll pay for**, **Verify it works**, **Choose how you'll send us data** and **Add funds**. A website campaign adds **Confirm the Website landing URL** and **Choose the primary result**. **Show developer setup**, lower on the page, shows the `appId` and `campaignId` your server will send with every [event](https://www.affiliateos.ai/glossary#event).

## What you can change later

- **Setting up, or sent back for changes**: you can change the name, the destination, how you send us data and the events, and you can delete the campaign from **Campaigns**.
- **In review**: only the destination can change, plus a website's primary result. Everything else waits for our decision.
- **While it's live**, a new name or destination is saved as a pending change. Choose **Submit changes for review**: the campaign keeps running as it was until we approve the change.
- **Paused, after approval**: nothing can change. Resume it first.

Next: [choose events and what each one pays](https://www.affiliateos.ai/help/campaigns/choose-events-and-prices).